The Brand Center an important resource in presenting your club’s Public Image.
Logos and graphics: Create customized logos that identify your club. Rotarians are asked only to use the correct logo as generated in Brand Center. In Brand Center there are options to generate is the club logo in other combinations (full color, all white, all black all azure blue, white and gold).
Click here to see a short video demonstrating how to create your own, brand-compliant, professional looking club logo in Brand Center.
Bring our brand to life. A consistent voice and unified visual identity are essential components of a strong brand. Learn how to use Rotary’s communication and design elements to build awareness and recognition of Rotary and to tell the story of people of action.
The Rotary name. Clubs, districts, and other Rotary Entities can use the “Rotary” name by following this guidance.
The word "Rotary" is more than just our name. It also represents our brand, which includes our identity, vision, essence, and values. It signifies our unique culture and approach to creating lasting, positive change and making a difference in our own communities, around the world, and in ourselves.
The "Rotary" name, along with our logo, reflects our long history and trusted reputation. It serves as a beacon to members as well as to the public. And our brand doesn't just include Rotary — it also includes Rotaract, Interact, and more.
That's why we, like other strong brands, protect our name, logo, and trademarks and ensure that they're being used correctly. All Rotary members, participants, and supporters should work to protect and strengthen the "Rotary" name and overall brand — and the best way to do that is by using the Rotary trademarks correctly and consistently.